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News

AI is transforming estate agencies, but it will never replace great estate agent
The agencies that embrace artificial intelligence responsibly will become more efficient and more competitive, but technology will never replace the human expertise that sits at the heart of successful property transactions...
21 Jul 2026
On mandate timelines: Next steps for you and your seller
Every seller signing a sole mandate deserves a straight answer before they commit their property to a single agent for a fixed period...
21 Jul 2026
Agent role: Key focus areas for every real estate agent
While there are many benefits of involving a trained and qualified real estate practitioner in the home buying, selling, or renting journey, it is important to understand what falls under an agent’s scope of work to avoid running into surprises...
21 Jul 2026
What is the difference between selling and marketing a home
Experienced agents spend years building these relationships and marketing themselves, making it easier to match the right buyers with the right property...
20 Jul 2026
REAL Realty: Built on People, Driven by Purpose
When REAL Realty officially launched on 4 March 2026, it was more than the introduction of another real estate company. It marked the beginning of an independent property brand built around one simple belief: people make brands. Brands do not make people...
20 Jul 2026
The power of certification: The importance of compliance and certified agents
Buying or selling property is a major financial move - and legal compliance is key to protecting your interests and peace of mind...
14 Jul 2026
Covering both sides: The non-negotiable OTP clause every agent needs
Every Offer to Purchase is a legal document that will govern one of the most significant financial transactions of a person's life. Most OTPs follow a standard template, and most of the time that template is adequate. But in complex transactions, the template alone is not enough...
14 Jul 2026
Semigration is changing, but it is far from over - what agents need to know
The South African property market has entered a more mature phase of the semigration cycle. While the frenetic buying activity that followed the pandemic has moderated, the movement of families and professionals between provinces continues to reshape local property markets, particularly in the Western Cape and selected coastal regions of KwaZulu-Natal...
13 Jul 2026
How to build a reliable rental portfolio
Careful tenant screening, competitive yet realistic rental pricing, and maintaining the property in good condition all contribute to reducing vacancies and turnover...
13 Jul 2026
Cape Town’s Most Anticipated New Landmark Arrives on Bree Street
Cape Town's city centre is entering a new era, as the city's most discerning residents draw convenience, comfort and architectural presence into a single connected address. At the heart of that shift sits Bree Street, and at 142 Bree Street, The Madison arrives as a new sculptural landmark by Tricolt Group...
09 Jul 2026
Fix this staging and photography mistake to protect your mandate
Home staging is not just about making a house look pretty; it's about creating an environment in which potential buyers can envision themselves living...
07 Jul 2026
A clean deal over a quick deal: Why taking time to verify buyers pays off
A qualified real estate professional brings objectivity, industry knowledge, and negotiation expertise to the table, ensuring that both the buyer’s and seller’s interests are well represented...
07 Jul 2026
The importance of being up to date with immediate, accurate market insights
Becoming the go-to estate agent in a neighbourhood is about far more than simply listing properties — it requires building deep local knowledge and consistently delivering exceptional service...
06 Jul 2026
Are they just browsing, or ready to buy? Here’s how to tell
Not every property lead is ready to buy immediately. One of the most valuable skills an estate agent can develop is recognising when a lead has moved from casual interest to genuine buying intent...
06 Jul 2026
How to revive a stagnant property listing
Even in active markets, some listings fail to gain traction. When a property fails to generate interest, the issue is rarely a single factor but rather a combination of pricing, presentation, and positioning...
30 Jun 2026
Multiple offers can deliver better outcomes, but only if they are managed fairly
Receiving more than one offer on a property is a position every seller hopes to be in. Strong buyer interest usually creates greater negotiating power and can result in a better selling price...
30 Jun 2026
How parenthood changes what buyers look for in a property
Financial priorities may also change after the arrival of children. Instead of focusing solely on lifestyle benefits, many homebuyers start viewing property through a long-term lens, prioritising stability, future value, and homes that can accommodate their family for years to come...
29 Jun 2026
Guiding new buyers: How to simplify the unfamiliar real estate process
One of the most effective ways to build trust is through education. Buyers who understand the process, from financing and transfer costs to timelines and legal requirements, are far more comfortable making decisions...
29 Jun 2026
Understanding title deeds and property transfers
Understanding property transfer costs helps South African homebuyers to budget properly and avoid unexpected expenses during the purchasing process...
25 Jun 2026
Introducing Blok’s 22nd development, THIRTEENONUP, in Green Point, Cape Town
Blok’s 22nd development, THIRTEENONUP, is positioned in the sought-after Cape Town neighbourhood, Green Point. Here life settles into a gentle rhythm between the Atlantic Ocean and Table Mountain National Park. Each day unfolds in layers of calm, connection, and simplicity...
25 Jun 2026